Product management is about organizing the relevant activities and functions around the lifecycle of a product. It is an integration of people, data, processes, and business systems used to develop a product’s roadmap and strategy. Product management typically consists of the complementary use of
product development and
product marketing techniques with the objective of forecasting sales, market share, and profit/loss.
Course Overview
This course introduces basic concepts used to define products and services, how to identify and categorize them, and actions that should be performed at various stages of its life cycle to extend its value proposition to its customers.
Business Lab
The business lab includes exercises and case studies that will allow you to apply the ideas from this course and develop the required skills in the following areas:
- Review a current product (tangible, digital, and service-based)
- Augment an existing product (supported with a feasibility study)
- Create the roadmap for a popular product
